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In Need of a Resync? Accelerating Marketing Effectiveness and Unlocking Greater Revenue Potential

In Need of a Resync? Accelerating Marketing Effectiveness and Unlocking Greater Revenue Potential: “A new Booz Allen Hamilton study reveals that while marketers often do great work, it’s often not the right work because it’s misaligned with the overall business agenda. That points to an opportunity to reconfigure the marketing role to unlock latent organic growth potential and boost business performance. “

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By Anthony Barba – March 31, 2006

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