“When Lauren looks in the mirror, however, he doesn’t see merely a designer. He sees himself as a visionary who hopes to leave behind an iconic American company as his legacy.”
“The secret of Ralph Lauren ’s success is his unique skill set. To call Lauren a designer would be only partly accurate, for he also thinks like a brand manager, a merchant, and a customer. He doesn’t sketch and never attended fashion school. Instead, when he “designs,” he acts more like a filmmaker. He sees the movie for his collections in his head, and he tells his design team the narrative for which they’re expected to create costumes.”
- The many faces of Ralph Lauren, Sept 17th issues of Fortune Magazine.
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