Customer Centric Web Decision Making

Google TechTalks July 24, 2006 Avinash Kaushik, Senior Manger, Web Research and Analytics, Intuit

Notes:

This is another post in a series of learning how to better use Web & Google Analytics.

• 8 or less Matrix on your Google Analytics dashboard.
• Customer complains but do not give solutions. So don’t ask for solutions
• Define multiple goals
• do A/B testing and let the data guide the way
• Three important website survey questions

1. Why are you here?
2. Where you able to complete your task?
3. If no, why not?