Google Analytics – Rules for Revolutionaries

Avinash Kaushik describes how companies large and small can get the most value from web analytics.

Notes:

This is another post in a series of learning how to better use Web & Google Analytics.

• 10/90 Rule
• Cost of “analytics tool & professional services”: $10
• Required investment in “intelligent resources/analysts” :$90
• 20/80 Rule
• 80% of Time Analysing
• 20% of Time Writing Reports
• Print is a “Faith Based Initiative”
• You will never have 100% confidence in the data
• An educated mistake is better than no action at all
• Got Process – build a process to level the field
• Experiment or Go Home
• Highest Paid Person’s Opinion
• Learn to be wrong, quickly.